The Thought
Behind the
Build
The Air Jordan 3 "Seoul 2.0" is a unique colorway of Michael Jordan's third signature shoe that honors the South Korean capital. The "Seoul 2.0" released in 2025 and followed the first "Seoul" AJ3 that came out in 2018. The "Seoul 2.0" Jordan 3 has the South Korea flag embroidered on the tongue and carries over the red and blue colors to the ankle and lining. The "Seoul 2.0" has a vintage-inspired midsole and lighter grey elephant print to distinguish it from the original.
MADE FOR THE CULTURE
Premium craftsmanship. Legendary silhouettes. Timeless streetwear heritage
Lightweight Feel. All-Day Impact.
Style in Every Stride.
Go Further, Look Sharper.
Move Like You Mean It.